[00] Index
Founder & consultant
Strategy / Software / Applied AI
The Netherlands · --:--:--
Daan Kempen Turning complexity into direction
Dutch founder and executive consultant, based in the Netherlands and active internationally. I connect business strategy, software and applied AI, turning complex challenges into systems people use every day.
Co-founder, New Age Media
Founder, Extended Developments
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.- Practice
- Strategy, software & applied AI
- Base
- The Netherlands
- Roles
- Advisor & executive consultant
- Founded
- New Age Media, 2019
Extended Developments
Perspective
Most complexity is not technical. It is a lack of direction: too many priorities, disconnected tools, and strategy that never reaches the work itself.
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..
I start with the business: its model, its people, its constraints. From there the work is choosing what matters, then building the brand, software and automation that carry it forward.
I’ve helped million- and billion-dollar businesses achieve more through clearer strategy, stronger digital systems and focused execution. My advice has helped companies achieve market leader status in their respective markets.
Highly experienced and multifaceted, I work where commercial ambition needs clear direction, technical depth and practical execution.
Strategy that cannot be used is just a document.
+ . . + . + .+ + . . . . . . . . ....... . . . . . . . + + + . + + . . . . .. . . ###%= . . %%%oo** ##o: %###** %###o. %* %%%oo******-- ##%*:.-%%##%-ooo#%*=%%##o-###%*###ooo******-::: . o%%%= -*o%%+-:o%%%+-*%%%o=%%oo+-****--: +o%%*- +-o%%%+-:+%%o*--ooo+-=+*+::::+ + o%o+- +=ooo*=::*oo*+::**+-: :: . oo*+:*+=*oo+=::***+-: --:: . .. . . +oo*-:oo****=-: ++=-:: ::: . . .*o*+::%%:*++-:: =--::. . ***=:%#+=+=-:: --::: . . + +++-:##-==-::: + . + + ++-::#* =:::: . . . . . +-:::o: .:: .. . . =-:::: . . . =:::: . . . . . . . ..... .01.ADirection before tooling
Technology choices follow a clear understanding of the business, never the other way around.
+ . + + + + .. ####% . . . . . . o%%%o%%o . . .. o*:::*o%o* . . . *::: =oo*+: =:: ****+ + + *-:: %%%%*o*+-===-+= + . . . .... %%#%%**==**=**+=::::---- . . . #%#%%oo====::::#**+=: ..:::: . . ###oo===:::++o%%%**+-: .=-: . . ##ooo==:::=-: :-+*+=:##%#o+: . ##ooo=::: *=-: ... *+=:%%##%*. . + . #ooo=::%##%= +=: .*+=:#-%%##%o + . #*o=:: %%%##%*=-: . . ++-:==:+%##%o . o%*=: *%%###%* %%%*++=: -+%#%: . o+*::: . -%%%####%o=**==: %%o: =-::::-++****++=+o###o######%%%%%%**-: -:::::------==:::%o:+oooooo****+++=: + . . + + o%##o**+:::===::: + . . . . *%oo*=-: . . . . . :-:: . . . . . . . . . . . . . .01.BSystems over slides
Strategy proves itself in the software, processes and workflows a team relies on every day.
+. + . + + . + . .. . . . %%o= . . *###oooo***++=-:%%###% . . . . +++++====::::-******%%%* %ooo***oooo%%%%%###o .%%o+: . . . + . +#o+:::--==+++***o%%%%%%*****--: + . *%#####%%%%%%%%%%%oooooo==:::ooo%##+. . . :==oooooo****=----:::: :=**#%* . . . %oo+-==+++****ooo%%%%%%#### -%%*: . %%=::+::::::::::::::::==oo#+o####%%o+: . #%*::: . o%%oo+++:: . + *%%###%+ . o%oo%oo%%*%##%%%****=*-::%o . . *%%%%%%%%%%%%%%%%%ooooooooo==::: :o%o: . . .o:==***********+---:::*%*%##* .o%%*: . . %*:: . . -*o#%%%*== . ##% %+==+**o%%%#o+ ...o%%o+::: . . %%%##%*o-:-:: :*o+%%%%%**++-: . + + *%%%%%%%%#####%%oooo*****-::-:. + . . :-***%%ooooo+++:::%%o==*: . o##o########%%%*++-:: . . :oooooo*****-: . . . . . . . . . . .01.CPragmatic AI
Applied where it removes real friction: agents, automation and integrations embedded in existing work.
Expertise
- 02.102.1
Strategy & direction
+Reading a business clearly, choosing what matters and setting a direction a team can execute.
- Business strategy
- Positioning
- Priorities
- Roadmaps
- 02.202.2
Digital products & systems
+Software that fits how an organisation actually works, from internal tools to complete platforms.
- Custom business software
- CRM / ERP
- Integrations
- Product development
- 02.302.3
Applied AI & automation
+AI agents and automated workflows built into daily operations, with clear boundaries and practical purpose.
- AI agents
- Workflow automation
- Process design
- Data flows
- 02.402.4
Brand & growth
+Brands with a clear point of view, carried through creative direction and measurable digital growth.
- Brand building
- Creative direction
- Digital strategy
- Performance marketing
“His ability to offer actionable advice while remaining approachable is rare and greatly appreciated.”
“Projects led by him always meet the highest standards, but the road to getting there is stress-free and excellently managed.”
“Daan understands how to function in complex situations to always come to a win-win situation for everyone.”
Ventures
- 03.1New Age MediaCo-founderEst. 2019 with Borre DekkerBrand building, digital strategy, creative direction and performance marketing.newage.medianewage.media↗(opens in a new tab)
- 03.2Extended DevelopmentsFounderIntegrated systems redefined.Digital products, custom business software, CRM/ERP, integrations, automation and AI agents.extended-developments.comextended-developments.com↗(opens in a new tab)
- 03.3Revamp UIProductModern, Fast and CompatibleA reworked administration experience for WordPress.revampui.comrevampui.com↗(opens in a new tab)
- 03.4KlikVastgoed AIProduct collaborationApplied AI in real estateTurns real estate photography into video.klikvastgoed.nlklikvastgoed.nl↗(opens in a new tab)
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Strategy, software and applied AI, held to one standard: it has to work.