[00] Index

Founder & consultant

The Netherlands · --:--:--

Daan Kempen Turning complexity into direction

Dutch founder and executive consultant, based in the Netherlands and active internationally. I connect business strategy, software and applied AI, turning complex challenges into systems people use every day.

Co-founder, New Age Media
Founder, Extended Developments

Practice
Strategy, software & applied AI
Base
The Netherlands
Roles
Advisor & executive consultant
Founded
New Age Media, 2019
Extended Developments
[01]Perspective01 / 03

Perspective

Most complexity is not technical. It is a lack of direction: too many priorities, disconnected tools, and strategy that never reaches the work itself.

Daan Kempen

I start with the business: its model, its people, its constraints. From there the work is choosing what matters, then building the brand, software and automation that carry it forward.

I’ve helped million- and billion-dollar businesses achieve more through clearer strategy, stronger digital systems and focused execution. My advice has helped companies achieve market leader status in their respective markets.

Highly experienced and multifaceted, I work where commercial ambition needs clear direction, technical depth and practical execution.

Strategy that cannot be used is just a document.

Principles
  1. 01.A

    Direction before tooling

    Technology choices follow a clear understanding of the business, never the other way around.

  2. 01.B

    Systems over slides

    Strategy proves itself in the software, processes and workflows a team relies on every day.

  3. 01.C

    Pragmatic AI

    Applied where it removes real friction: agents, automation and integrations embedded in existing work.

[02]Expertise02 / 03

Expertise

  1. 02.1

    Strategy & direction

    Reading a business clearly, choosing what matters and setting a direction a team can execute.

    • Business strategy
    • Positioning
    • Priorities
    • Roadmaps
  2. 02.2

    Digital products & systems

    Software that fits how an organisation actually works, from internal tools to complete platforms.

    • Custom business software
    • CRM / ERP
    • Integrations
    • Product development
  3. 02.3

    Applied AI & automation

    AI agents and automated workflows built into daily operations, with clear boundaries and practical purpose.

    • AI agents
    • Workflow automation
    • Process design
    • Data flows
  4. 02.4

    Brand & growth

    Brands with a clear point of view, carried through creative direction and measurable digital growth.

    • Brand building
    • Creative direction
    • Digital strategy
    • Performance marketing
  1. “His ability to offer actionable advice while remaining approachable is rare and greatly appreciated.”

    — CEO
  2. “Projects led by him always meet the highest standards, but the road to getting there is stress-free and excellently managed.”

    — Software Engineer
  3. “Daan understands how to function in complex situations to always come to a win-win situation for everyone.”

    — Strategic Partnerships
[03]Ventures03 / 03

Ventures

  1. 03.1New Age MediaCo-founderEst. 2019 with Borre DekkerBrand building, digital strategy, creative direction and performance marketing.newage.media(opens in a new tab)
  2. 03.2Extended DevelopmentsFounderIntegrated systems redefined.Digital products, custom business software, CRM/ERP, integrations, automation and AI agents.extended-developments.com(opens in a new tab)
  3. 03.3Revamp UIProductModern, Fast and CompatibleA reworked administration experience for WordPress.revampui.com(opens in a new tab)
  4. 03.4KlikVastgoed AIProduct collaborationApplied AI in real estateTurns real estate photography into video.klikvastgoed.nl(opens in a new tab)

Strategy, software and applied AI, held to one standard: it has to work.